What is a brand? Is it just a company logo or is it a concept that goes far beyond?
The strategy and management of a brand are not limited to the graphic reproduction of a logo: rather concerns communicating the values, mission and vision of a company. Within a company we will find the brand, but there is much more.
Included in the brand, we can find the story of a company or product and the characteristic features of its identity. There is a world of expectations, promises and values that the market or the public generally perceives and recognizes.
- Image consulting
- Logotype and coordinated image
- Brand awareness
- Reputation Building
- Brand & Corporate Identity